A special three-part series in last week’s San Jose Mercury News, entitled “The Cleantech Revolution,” highlighted the enormous economic opportunity in the clean-tech sector and warned that the U.S. is quickly falling behind while Asia seeks to gain global market dominance.
In its analysis of the clean technology market, the Mercury’s rhetoric is grand and its data convincing. The first part of the series begins:
“Cleantech is poised to be the valley’s third great wave of innovation — not just the next big thing, but perhaps the biggest thing ever. Confronting the peril of greenhouse gases and climate change happens to be a multi-trillion-dollar business opportunity.”
The numbers provided support this claim: U.S. yearly utility bills exceed $1 trillion annually and the global energy and transportation market is estimated at $7 trillion. The wind and solar industries — valued at $80 billion in 2008 — are projected to triple in 10 years and employ 2.6 million people. Smart-grid technology, according to Morgan Stanley, will grow to $100 billion by 2030 and Cisco Systems believes smart-grid communications infrastructure could be worth $20 billion in the next 5 years.
In a nod to its geographic location, the paper focuses primarily on Silicon Valley’s role in the industry. And local experts have a strong take on the subject:
“When it comes to cleantech, we have the largest market opportunity in the history of the planet driven by global climate change, resource constraints and energy independence,” said Dallas Kachan, managing director of Cleantech Group. “Silicon Valley is critical to this revolution, but it does not occupy the throne it once did.”
“Energy is the biggest opportunity Silicon Valley has ever seen,” declared T.J. Rodgers, the founder of Cypress Semiconductor and chairman of SunPower, a leading maker of photovoltaic panels to produce solar energy.

Originally published by The Stanford Daily
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